This isn't a fund built by a financier who discovered wellness. It's built by an operator who has lived it — and who has spent 12 years mastering the commercial mechanics that make companies grow.

Before founding Elevn, the work began at Tesla during a pivotal era — before the Model 3 preorder wave redefined the EV category. The job was to evangelize an entirely new way of living, selling against a deeply entrenched status quo while simultaneously building the order and delivery infrastructure that made scale possible. That experience — selling a lifestyle shift and building the systems behind it — is the exact playbook Elevn brings to every acquisition.

Across a career spanning Series A through D startups, the work has been consistent: build multi-million dollar pipeline, close complex deals, and install the revenue operations infrastructure that unlocks the next phase of growth. Not advising from the outside — doing the work from the inside.

The personal connection to health and wellness runs deeper than professional interest. Four years ago, a decision was made — to take full ownership of health, drop significant weight without GLP medications, and completely rebuild a lifestyle from the ground up. That journey led to hybrid training, and ultimately to competitive HYROX — completing a first race in Las Vegas, and now training toward NYC in Mixed Doubles alongside his wife, before targeting a Men's Open Solo race in October or November with a goal time of 1:10. The long game: qualifying for HYROX Worlds in Men's Pro Solo in 2027.

The brands Elevn backs serve people who are on exactly that journey. We know the customer because we are the customer.